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If you've ever been searching on the web for how to do something,
you've probably ended up from time to time at some forum where
there is or was a discussion going that's relevant to your
search. These discussion forums are very informal and usually
anyone can join in on the conversation. You may have to register
for the forum, but it's free and relatively painless.
What some website owners like to do is to seek out forums
that are related to the content of their own website. If they
have a website all about Chevy Camaros, for example, they
might do a Google search for "Chevy Camaro forum."
They then join these forums and hop into the discussions in
order to publicize their own websites. For instance, they
might suggest their website as a resource for folks at the
forum, or they might simply leave a link to their website
underneath their name when they sign their name.
Of course, there is a cheesy, spam-like way to do this, and
a decent way--don't just blow into a discussion and plug your
site. Try to find a conversation going on that your wesite
actually relates to.
Visiting forums accomplishes two SEO goals: 1.) it gets word
out about your website to people in your target audience,
and 2.) it creates a link in to your website from the forum.
"Link ins" are a powerful thing as far as climbing
up search engines' rankings are concerned.
So go make some new friends and do a little p.r. for your
new website!
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