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So, you can get your website listed at the top of Google's
or Yahoo's search results for searches related to your website's
content, but it can get expensive.
Of course, if you're selling something amazing, paying to
get to the top of Google's or Yahoo's rankings might be a
fine strategy! Most people, though, would like to climb up
Google's rankings "organically" since, afterall,
this is completely free. Web folks call the unpaid search
results the "organic" search results. The results
whose placement in the rankings have been paid for are called...
the "paid" results!
And even if you pay to get to the top of the rankings at
first, wouldn't you one day like to get to the top of the
rankings organically and eliminate that cost from your budget?
In the end, voodoo though it sometimes seems to be, SEO (Search
Engine Optimization) strategies and tools are worth applying
to your website.
Here are some of the basic SEO strategies and tools you should
consider using
Text
Secrets for Web Pages
Your
Domain Name, Page Titles, and HTML File Names
Sitemap
Google tools:
Alexa
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