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It's really important that your website has one of the following
things: a.) a very specific topic, or b.)
a very specific audience. If you have both, that's even better.
Now, if your website is not very focused, that may be ok.
as long as individual pages within your website are specifically
focused on a specific topic or audience.
For instance, let's say your website is a vehicle to show
off your many talents. You think you've done some pretty cool
things and you want to show off your talents to the world!
You have to wonder, however, exactly how people will find
your website. I mean, who's searching on Google and Yahoo
for "interesting website put together by a talented guy
no one knows about"??! (No one!)
In this case, you would want to focus your SEO strategies
on a couple of the pages within your site that actually are
focused on a very specific topic and/or a very specific audience.
In other words, the home page of your website probably won't
be the destination of folks who come to your site. Sorry!
People searching for photography will wind up at your photo
gallery; people searching for information about surfing will
land at the page you've dedicated to the book your writing
about the history of surfing, etc.
 Ideally,
your website should, from the beginning, be focused on one
very specific thing or a very specific segment of a larger
topic, i.e. not "pregnancy" but "pregnancy
tests," not "music" but rather "acoustic
guitar music," or not "baseball" but rather
"major league baseball hats."
Once you've either narrowed the focus of your website or
at least identified those pages within your website that you
believe are focused, it's time to get down and dirty with
SEO strategies.
But first, a word on how money can vault your website to
the top of Yahoo and Google rankings, no SEO strategies needed!
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